Status of the Course: International Business MSc program: Elective
International Business minor: Elective CEMS course
Level of the Course: Advanced specialization studies
Learning Outcomes: This course provides an in-depth analysis of the rapidly changing and increasingly assertive China; how Beijing is utilizing its strategic economic weight in the global economy and business; how the diversifying and competitive Chinese market is offering immense challenges and opportunities for international business in China. The course will also cover the role and patterns of Chinese companies investing abroad. Upon completion of the course, participants will have gained profound comprehension of the emergent Chinese economy, the main challenges of operating at the increasingly competitive Chinese markets, the role of politics of Beijing in shaping the global and domestic competition. In addition, the course examines the diversifying and contradicting societal, economic and cultural developments in China, thus aiming at de-mystifying the stereotypical idea of monolithic China.
Content: The course penetrates a broad range of issues that are directing and conditioning current Chinese economic development and role in the world order, Chinese business practices, heterogenic market behavior and strategy. Course themes include critical examination of traditional culture with emphasize on societal, economic and institutional development of the reform (post-1978) era of China. The analysis of this macro-level background provides the institutional texture that conditions the current market and business behavior in China. At the micro-level the course covers managerial, networking and cross-cultural communication challenges in increasingly heterogenic China. The course will have guest lecturers from business and academia.